Meet the partners: Vividye

Vividye, a pioneering Swedish start-up, joins the BioSusTex consortium with a clear mission: to transform the textile industry through sustainable and recyclable printing technologies. Specialising in innovative surface chemistry solutions, Vividye brings to the project a deep commitment to environmental sustainability and circular textile design.

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The Vividye team involved in BioSusTex is composed of dedicated professionals with strong scientific and strategic backgrounds. Gustav Larsson-Utas, Chief Operating Officer and Co-founder, leads the company’s strategic vision and manages project coordination. His expertise in market research, strategic analysis and project management ensures that Vividye’s contributions are not only technologically sound but also commercially viable. Dr. Romain Bordes, Associate Professor in Surface Chemistry at Chalmers University of Technology, plays a central role in the project as Work Package 4 Leader. An expert in surface chemistry, Dr. Bordes provides scientific leadership and oversees the work of the Vividye team, ensuring rigorous research and innovation in line with the project’s sustainability objectives. Dr. Yiming Jia, R&D Chemist, contributes his advanced knowledge in surface chemistry, gained through years of developing sustainable materials for use in art conservation and other specialised applications. Vera Andersson, a Master’s graduate in Nanotechnology, is actively involved in the development of bio-based removable textile printing and maintains strong research ties with both Chalmers University of Technology and Vividye.

Within the BioSusTex project, Vividye is working to develop a bio-based printing ink that matches the performance of conventional PVC-based inks in terms of printability, while also designing an eco-friendly removal solution to enable the recyclability of printed textiles. This dual approach directly addresses the critical challenge of reducing the environmental footprint of printed textiles, which are currently difficult to recycle due to persistent ink layers.

Vividye’s main technical challenges lie in identifying and integrating green functional ingredients that can replace non-sustainable components, while maintaining the ink’s stability and performance. The company’s strong foundation in surface chemistry is key to overcoming these hurdles, enabling the transformation of standard pigments into high-performing, sustainable alternatives.

Participation in BioSusTex aligns seamlessly with Vividye’s broader organisational mission. As a technology-driven start-up, the project offers a unique platform for Vividye to further explore bio-based materials while strengthening its role in the development of sustainable textile solutions. The research conducted within BioSusTex is expected to contribute directly to Vividye’s long-term competitiveness and growth in the green innovation space.

Vividye also brings a solid track record to the project. Previous initiatives, such as RegioGreenTex, along with collaborative development projects with global brands, have provided the company with significant experience in designing advanced pigment and layer formulations for recyclable textiles. These achievements provide a strong technical foundation for Vividye’s continued innovation in BioSusTex.

Above all, Vividye values the opportunity to collaborate within a multidisciplinary consortium. The BioSusTex project facilitates knowledge exchange with leading experts and industrial partners across the textile sector. This collaborative environment fuels Vividye’s ambition to deliver novel, recyclable ink solutions that push the boundaries of sustainability and performance in textile printing.